Marketing Research

Closed
iSAW International
Phoenix, Arizona, United States
Nancy Speidel
Founder and CEO
(93)
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy
Skills
marketing strategies advertising campaigns situation analysis marketing research market share sales demography research
Details

We're a startup with a vision to advance gender equality worldwide. We have a marketing strategy outlined and are looking to test to ensure our strategy can be successfully implemented with the results we need to achieve.

Examples of work:

1. Situational analysis of your Industry with identification of major trends/opportunities facing your industry, and any other relevant aspects related to your industry.

2. Analysis of your product(s) and the competition, involving analysis of your clients and your competition on several dimensions such as: product lines, pricing, market share, sales, strengths and weaknesses, image/reputation, social responsibility, competitive advantages and weaknesses, previous/current advertising campaigns, etc.

3. Research on appropriate traditional and non-traditional media used related to targeted demographics to increase reach and help ensure desired outcomes.

Deliverables
No deliverables exist for this project.

About the company

Company
Phoenix, Arizona, United States
11 - 50 employees
Non-profit, philanthropic & civil society

Our vision at iSAW is a world where women's equal participation in the workplace is not a distant goal but a tangible reality. We envision workplaces that embrace fairness, inclusivity, and the full potential of all individuals, regardless of whether they are a man or a woman. Through our global digital platform, we aspire to be the driving force behind rapid and sustainable change, transcending geographical boundaries and cultural differences. By fostering collaboration, sharing insights, and catalyzing systemic reform, we envision a future where women's full participation in the workplace is not an exception but the norm. Our unwavering dedication stems from the belief that a fair and thriving workplace benefits us all, propelling businesses and societies toward greater prosperity and collective well-being

At iSAW, our mission is to drive unprecedented progress in achieving the full participation of women across all levels of the workplace by 2050. We are committed to addressing systemic barriers, changing workplace cultures, and fostering collaboration on a global scale to create fair and thriving workplaces and unlock business value. Through our innovative digital ecosystem, we empower a diverse community of 'fair sharers' and 'change agents' to collectively break down the barriers that hinder women's workplace participation. We aim to create a future where the full participation of women acts as a catalyst for unlocking immense economic value, benefiting individuals, businesses, and nations worldwide.

iSAW focus is increased women’s participation in inclusive and thriving workplaces for all.