Social Media Marketing Campaign

Our company is Med spa which opened in March 2022 and offers non-surgical rejuvenation like, Botox Filler, PRP and more. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Enhancing IITTI's Marketing Strategy

IITTI, a company specializing in soft skills certification, is seeking to refine its marketing strategy to better reach its target audience and drive growth. The project involves conducting comprehensive market research to identify new marketing techniques that can be leveraged to enhance IITTI's current strategy. The goal is to evaluate the effectiveness of the existing marketing efforts and provide actionable recommendations for improvement. This project will allow learners to apply their knowledge of marketing principles and techniques, including market analysis, competitive analysis, and strategic planning. The tasks will include analyzing market trends, identifying potential gaps in the current strategy, and suggesting innovative marketing approaches that align with IITTI's objectives.