- Location
- Vancouver, British Columbia, Canada
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research Competitive analysis Market expansion Product or service launch Marketing analytics
Achievements
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Recent experiences
Marketing Plan & Market Research
MRKT 621
This experience empowers learners to apply strategic marketing skills in real-world scenarios, focusing on the practical application of marketing theories and strategies. Participants will analyze market environments and develop comprehensive marketing strategies, utilizing the four Ps of the marketing mix to create value for stakeholders. By engaging with industry projects, learners will apply their understanding of consumer behavior, branding, pricing, distribution, and promotion to deliver marketing solutions that are economically feasible, socially responsible, and environmentally sustainable.
Marketing Plan & Market Research
MRKT 621
This experience is designed to harness the skills of learners in strategic marketing, focusing on the practical application of marketing theories and strategies. Learners will be equipped to analyze market environments, develop marketing strategies, and implement the four Ps of the marketing mix to create value for stakeholders. By engaging in real-world projects, learners will apply their knowledge of consumer behavior, branding, pricing, distribution, and promotion to deliver economically feasible, socially responsible, and environmentally sustainable marketing solutions.