Agritech Educational Strategy Development

NL Eats Community Outreach Inc. is seeking a strategic educational program plan to address food insecurity and promote agricultural innovation in Newfoundland and Labrador. The project focuses on the Road to Agritech Success Program (R2ASP), which aims to empower underrepresented youth, including Indigenous youth, young women, new immigrants, and individuals with disabilities, with skills in AI and automation for agriculture. The goal is to create a comprehensive roadmap that will secure funding and engage community and industry partners. This initiative will drive sustainable agricultural practices, enhance climate resilience, and foster economic diversification by equipping a new generation of leaders in the agri-food sector.

Sustainable App Launch Strategy

Carbon Mutual is preparing its MVP app that incentivizes sustainable behaviors through a rewards system called “carbits.” The challenge is to devise a practical and efficient strategy to attract the initial wave of users. The project aims to design a lean, testable marketing campaign that effectively raises awareness about the app, encourages downloads, and fosters user engagement. Students will research how similar apps in the loyalty, sustainability, fintech, and fitness sectors successfully acquired their first 1,000 users. They will identify the most promising acquisition channels, such as university clubs, social media campaigns, and partnerships with eco-brands, and design campaign concepts tailored to each channel. The project will culminate in a comprehensive go-to-market strategy that aligns with Carbon Mutual's sustainability ethos.